The small Version: When Marie Antoinette mentioned, “allow the chips to eat dessert,” it may have-been because she was actually hogging most of the Michel et Augustin snacks for by herself. Childhood friends Michel and Augustin came across in secondary school, and, whenever they discovered their own xxx 9-to-5 jobs to get unfulfilling, they started a cookie organization with a foundation in French pastry. Quickly onward 13 many years, plus the two friends have actually practices in France and nyc and they are attracting the entire world employing snacks, pastries, yogurts, mousses, and other desserts made with quick, pronounceable ingredients. The duo in addition shows aspiring bakers that mastering the skill of French pastry is attainable through their own recipe books and interactive open house classes. Michel and Augustin’s dream is not difficult: to make the globe look and come together over a shared love of sweets.
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The story of Michel et Augustin started simply enough. Two men began palling around in middle school and turned into good buddies. But, with lots of adolescent friendships, the two parted techniques after graduation to adhere to their very own paths.
Michel discovered themselves working in money in nyc, and Augustin had been employed in advertising and marketing for Air France. But both quickly became disillusioned aided by the 9-to-5 grind of the business community. They reconnected together with duo devised a wild decide to discover all 1,263 bakeries in France and develop a guide to the very best confectioneries the country had to offer. They published a manuscript about it â their own basic collaboration!
After finishing their own pursuit, in 2004, Michel and Augustin aproned-up along with out on a adventure: cooking in Augustin’s home. Their own purpose were to produce a type of snacks also desserts made with 100 % natural ingredients and really love. And, after tirelessly screening and sampling more than 300 dishes, their particular first concoction came into this world: the little spherical butter cookie. Michel et Augustin came to be!
The pair found fast achievements, and additionally they still innovate a lot more delicious designs, including a decadent yogurt in a bottle, that was discovered only one time Michel and Augustin recognized their own valued cow could create a lot more than butter. They market their products or services making use of the signature “kookiness” and pleasure they infuse within their yummy treats.
Distributing a fascination with French Pastry round the World
Michel et Augustin is mostly about more than simply creating a tasty cookie. The company is curved on attracting from France’s wealthy culinary history generate masterful sweets.
“it is not about cookies â it is more about a love of French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “every little thing we make is linked to French pastry techniques. We’ve a really strong commitment with pastry generating as an organization.”
But Lily told united states an attraction for and expertise of French pastry is not just reserved when it comes down to item builders (they refer to them as the “recipe staff”) at Michel et Augustin. A portion of the business’s kooky tradition is actually discussing the love and expertise of pastry making therefore every member of the group, in France and Brooklyn, can train are a French pastry cook and make the national examination (titled a “C.A.P.”). That way, everybody is able to be involved in innovating brand new quality recipes and speak knowledgeably with fans, consumers, and customers.
“once weekly in France as soon as monthly in nyc, the Banana Farm (“office”) can become a pastry course in which we are going through a classic program of French pastry and education for all the official certification,” she stated. “no matter if you are an internet site . designer or even in income â the ability is actually encouraged for several.”
Though Michel et Augustin supplies a far more expansive line in France, the organization sticks into the exact same principles and concepts of creation for several services and products.
“the one thing our items share is a genuine awareness of flavor and to the components,” Lily said. “We focus on the quality and simplicity with the components, and attempt to keep consitently the ingredient record as pronounceable as you possibly can.”
This effects not just in a yummy decadence, additionally a treat you can easily feel good about consuming together with your someone special.
A Collection of Treats Perfect for discussing along with your Sweetheart
Thereis just some thing about revealing desserts that begins your day right or stops a perfect date. And Michel et Augustin’s designs were intended for merely these occasions.
“It really is a moment in time of indulgence at the end of a date,” Lily said. “It’s tasty and made with clean components, and that helps to make the second much much better. It feels good to engage.”
With the amount of worthy treats available, there’s really no need to choose just one single. While there’s a lot of a lot more possibilities in France â from candy mousse to decadent yogurts and, however, unique snacks â there are many available options in the US besides.
Lily was quick to suggest the most perfect snacks provide to or take pleasure in with this special someone.
“Our popular cookie is all of our 4-Cookie Squares,” she mentioned. “they might be like little square tarts, can be found in three flavors, and certainly will be so quickly provided. We also have Cookie Buttons, which are hazelnut candy processor cookies with hazelnut ganache in. They come in bags of two â one for me personally, one for you!”
For partners which love their own day routine collectively, Lily told us Puff Palmiers tend to be a gorgeous a.m. option.
“These are generally puff pastry and taste like Elephant Ears,” she mentioned. “They’re super light and flaky and ideal for sharing over break fast with coffee or at beverage time.”
Whether both you and your honey tend to be chocoholics or value the sensitive butteriness of caramel (or everything in between), Michel et Augustin provides a deserving treat for sharing (or sneaking off with for your own personel clandestine cookie affair).
Become involved on Banana Farm
Michel et Augustin’s approach is that the delight of desserts is within the posting. Therefore it should not be any surprise area engagement is actually a big a portion of the business’s business objective. Everybody is invited to end in and sexting chat (and flavor snacks) at their unique Banana facilities (practices) in Paris, Lyon, or Brooklyn.
This attitude started at the very beginning of business and it is part of its key. And Lily noted this philosophy is actually exemplified within the company’s open houses.
“immediately, Michel and Augustin opened up the doors regarding apartment to next-door neighbors, friends, customers, and passersby, for those provide them comments, to taste snacks, to flavor brand new meals these were screening, and also to hang out with these people and discuss whatever they had been undertaking,” she said. “It is something which’s important to united states now.”
Open up house from the Banana Farm takes place throughout the first Thursday each and every thirty days in France and nyc. Lily informed you these events present a method when it comes to business provide back into the community by teaching all of them towards record and methodologies of French pastry.
“We invite everyone, household, friends, customers, and buyers to come share recipes,” she stated. “We carry out flavor examinations, focus groups, and play video games. It’s an actual community occasion.”
It is not only fun and tummy-pleasing to attend, however if you do not have a cookie companion, just imagine the rest of the treat aficionados you could meet on Banana Farm. Most likely, if someone wants Michel et Augustin treats, you know obtained good flavor, and you will have something to bond more than.
Michel et Augustin: dedicated to Random Acts of Kookiness
In true Michel and Augustin kind, the duo began a Random Acts of Kookiness initiative to motivate and delight individuals. From a tribute to Michael Jackson on the cookie rectangular occasion in addition to their torrid Greek tale, Michel and Augustin infuse hilarity and pleasure into all they actually do. You can observe exactly why their particular treats are incredibly addicting â they truly are made out of natural ingredients and great vibes.
Up next for the organization is a cookbook that aims to greatly help US readers yet others tackle the intimidation associated with French pastry.
“we are generating a French pastry cookbook for all the US, and it is about finding pleasure in these hard recipes,” Lily mentioned. “we are breaking it down and claiming it can be done. If we can, everyone can, therefore’re revealing our very own advancement.”
Michel et Augustin can be looking to start the famous candy mousse in the US.
“Our dream for the candy mousse is always to seduce The united states’s preferences.”
And, after tasting their snacks and other treats, the US is definitely in for a long relationship with this mousse.
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